Virgin Hotels Las Vegas

An exciting opportunity with Virgin Hotels Las Vegas arose when they invited our team to pitch to become their agency of record. Virgin had bought the Hard Rock Hotel and needed to shift attention to their establishment with striking imagery and eye-grabbing messaging. After reviewing the creative brief, I assembled a team and got to work. Note, none of the below work is live.

In preparation for our pitch, I led the creative direction for our three-part campaign, following the cadence of: transition, launch, and lastly, general branding. Creatively, I influenced each piece of the multi-touch strategy, bringing excitement and flare through captivating design and copy. With a clear vision of our strategy, I also led art direction both on set and in post. 

Although this work did not end up going live, I am extremely proud of the content my team and I created.

Creative Direction | Art Direction | Photography | Copy 

Agency: InnoVision Marketing Group